We believe it’s those daíly doses of seemingly small choices that add up and over time, become huge things. The choice to change is instant, but the changes? They happen over time when we make the choice to show up for ourselves consistently.
We bridge the gap between wellbeing, entrepreneurship, spirituality and interior design, and make wellbeing both attractive and attainable.
We believe in taking away the labels of what things should be, and take a new perspective on wellbeing and luxury, to help more people live in alignment with who they are.
“Garboos” comes from Greta Garbo, the first Swedish woman who became a Hollywood actress. Garbo was a distant relative to our founder Ida's grandmother. She stands for integrity, boldness and mysticism. For authenticity and going your own way. Something we encourge and put into what we do.
“Me and my grandmother had a very special bond. Losing her to a disease was my biggest loss, but having her is also one of the largest gains in my life and something that has made me to who I am”. Her boldness, elegans and bravery to speak up and go her own way is the same integrity, bravery and empowerment I see in Garbo and want to put into the brand to empower everyone to live in alignment with who they are while showing up for themselves on a ‘daily’ basis.
“Daily” stands for the importance of our daíly choices and how we as a brand make it easy to make those daily choices that are beneficial for us. To make it easier to live authentically, to come back to who we are and live with integrity, love and gratitude - When we feel good we make better daily choices for ourselves and everyone around us.
A NEW BEGINNING
About the founder
In 2014, Ida got an autoimmune disease and felt like everything went against her. She realized there seemed to be an Algorithm to life. Just like on social media where we get more of what we choose to like, we do get more of what we choose to focus on. The question then became; what do we choose to focus on then?
This changed everything and got her into functional medicine, NLP, the connection between body, mind and spirit as well as longevity and antiinflammatory living. The real turning point was when she discovered the power of our minds and how journaling, gratitude, affirmation and visualization could be a powerful tool to manifest her goals and change habits.
This became the foundation to her wellbeing and all her other habits in life. She used the tools to succeed during University, get symptom free from hashimotos. Later working with alot of successful entrepreneurs, athletes and artists she realized how they used the same tools.
Knowing what pitch dark can feel like, but also what it feels like when your heart is wide open made her want to give this feeling away. Knowing we cannot give it away, but only give others the tools to discover themselves became The Algorithms of life: a formula and concept based on The Algorithms of life journal, followed by a podcast on morning stories.
The Algorithms of life is crafted to bridge the gap between wellness, entrepreneurship, spirituality and interior design, and make tools for mental, physical and emotional wellbeing attractive and attainable for more.
Because we change the world by changing our inner world. Let’s do it together!